Foundation first

Fix checkout errors before testing offers

Confirm that customers can complete a purchase on every major device and browser before running an experiment. Otherwise, the test measures broken checkout behavior.

  • Use HTTPS across the complete site and checkout.
  • Show customers who runs the business and how to reach it.
  • Validate desktop, mobile, and tablet behavior in Chrome, Safari, and Edge.
  • Make checkout buttons large, legible, high contrast, and easy to reach on mobile.
  • Ask only for necessary checkout fields and size them properly for each device.

A/B testing ideas

Test one checkout change at a time

Once the basics work, isolate one change and measure it. Changing the entire checkout at once hides what helped or hurt.

  1. 1Checkout progress indicators
    Show customers where they are and how much remains.
  2. 2Sticky headers or footers
    Keep the next action accessible without obscuring the checkout.
  3. 3Seasonal discounts
    Test promotional offers during periods when urgency is naturally higher.
  4. 4Time-limited offers
    Use clear, truthful deadlines and compare their effect on completion.
  5. 5Apple Pay and Google Pay
    Reduce data entry for customers using supported wallets.