Increasing Cart Conversion Rate
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As you work to improve your site’s checkout rate, start with best practices before moving on to AB testing. You want to build on a solid structure. What do I mean?
- Https:
- Well-established digital presence, some physical contact info
- UX validated for desktop/mobile/tablet for chrome/safari/edge
- Checkout buttons are large, contrasted, legible and for mobile: within the thumb’s radius
- Necessary check out fields only, that fit well within different device resolution real-estates
AB Testing Suggestions
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- Progress bars for checkout
- Sticky headers/footers
- Discounts during holiday periods (less impact during standard periods)
- Scarcity promotion (“This great deal ends by…”)
- Apple/Google Pay – no extra charge to merchants and requires no data entry
Need more AB testing suggestions? How about better processing rates?