Does your website list you as “XYZ” when you charge your customers as “ABC”?
This is one of the largest contributing causes to Merchant Chargebacks and is easily remedied.
Many of you have a second website that shares the same common merchant account through the use of an additional Terminal ID.
While this is somewhat “normal”, you need to make certain that your customers understand “who” will be charging their credit card or you may find yourself in for an unpleasant surprise.
The main reason customers charge back is that they don’t recognize the name of the company that made the charge.
This can cost both time, aggravation, and yes… MONEY!
Can you afford to have your funds for a sold order taken out of your account without notice, only to find that the buyer simply did not recognize your charge?
Take the time to insure that your website DETAILS EXACTLY how the charge will appear and also include this information in emails and customer correspondence.
EDUCATE your customer, IDENTIFY your name that you charge with, and REDUCE your expenses for unwarranted charge backs.
